Wardrobe foundations for everyday life.
Thoughtfully designed pieces you reach for without thinking. Clean lines, quiet details, and fabrics that feel as good as they look.
Basics was founded with a simple idea: the pieces you wear most should feel the best. We were tired of choosing between quality, comfort, and price every time we needed a “basic.”
So we started small — refining fits, fabrics, and details until each piece felt like a go-to. Nothing loud, nothing over-designed. Just essentials that work with everything you already own.
Great style doesn’t need to shout. It starts with the right basics.
Each piece in our collection is:
- — Designed with a focus on fit and feel
- — Tested for everyday comfort and durability
- — Made to be worn on repeat, not once
The people shaping Basics — quietly obsessed with fit, fabric, and the details you notice when you put something on.
Eric Kavafian
Visionary leader with a passion for sustainable fashion and quality craftsmanship.
Kimberly Chow
Expert in minimalist design with over 15 years in the fashion industry.